luxury hotels

My short review of this project

2005-05-02T00:01:00.000-07:00

The Marketing Blog Project was an interesting work. Indeed, I have learnt how to create a blog: post a comment, insert an image, create a link. And I think that will be useful for my professional future because blogs become to be an important mean of communication.
Otherwise, I liked creating my blog, that was my first ludic work! I have learnt more about my subject "luxury hotels".
The main difficulty I had, was the regularity and the last. I prefer making a duty on one time contrary to write a short article every week. I tended to forgot doing it. The other difficulty was to search information of quality. I mean getting some different and interesting information in order to write a diversity of posts.
To conclude, to my mind, I think that it isn't necessary to improve more the project, it was really a good idea.

I hope you will enjoy reading my blog!!

The Brando, a new luxury eco-hotel

2005-04-28T02:37:00.000-07:00

In a blog called miss-information.net, you can read an interesting article about a luxury hotel in the Marlon Brando's private Island.In fact, this hotel will open in 2008 in this wonderful Island but it won't be a traditionnal luxury hotel. Indeed, this original hotel will be built with natural materials, it will have an energy-autonomous and will rest lightly on its environment and be nearly invisible from the water.That is an wonderful idea, this is a hotel of the future! And if I will be rich, I certainly go in this eco-hotel.

So, have a look on this blog, you can find articles in french and english, photos, the latest news,.. .

The best luxury hotel in the world

2005-04-21T01:38:00.000-07:00

The best hotel in the world is the five-deluxe-star Burj Al Arab implanted in Dubai.It looks like a billowing sail and soars to a height of 321 metres, dominating the Dubai coastline.I said in the previous article that design is a good asset in order to attract more rich people. And that is confirmed with this best hotel of the World. It is an unic exterior and interior design, it is the luxury in all its splendour!!
If you want to sleep in this hotel, you must pay for a basic room (deluxe twin one bedroom) around 1333 USD!!And what is amaizing when you book a room, it is that you choose in which floor you will sleep (up to 25 floor!).
Just have a look in the web site, that is crasy!!
In this hotel you can find:

- 202 duplex suites
- each suite has an office area complete with laptop, Internet access, private fax, printer and
copier
- an Assawan Spa & Health Club
- an unlimited access to Wild Wadi Water Park
- Rolls-Royce or BMW limousine
- 8 restaurants and lounges.

A marketing technique for luxury hotels: design

2005-04-12T08:21:00.000-07:00

I found a very unexpected website called white stone marketing. It is a Specialty Design and Marketing Firm dedicated to the Lodging Industry. In fact, they create a specific design, decoration for luxury hotels, in particular for luxury Bred and Breakfast.
And that is true!!I have forgotten that the design of a hotel is important to attract more cusumers, especially if it is luxurious. Rich people prefer sleep in a place, decorated with an unexpected design, which means in a luxury environment. And the specificity of a hotel due to its design could be a good favour competing!!
Take also a great pleasure in visiting and looking the beautiful design of each case!!

The hotel Normandy Barriere

2005-04-06T07:07:00.000-07:00

Near Le Havre, at Deauville, is located a wonderful luxury hotel named "Hotel Normandy Barrière". I were in this hotel just yesterday for one night.This hotel hasn't stars, it is at the superior level, it is a palace!! The service was nice but I think that the interior decoration is a little bit obsolete, it looks like "veille France". But this decoration is loved by the foreigners who enjoy the french touch.This hotel knows the succes and its repute is huge and international. All stars sleep in it. That means that this hotel doesn't need to communicate too much.In order to present you "my hotel" I just show you some photos I have taken.Look at them and have a good dream!!What do you think, isn't a wonderful hotel?

A lounge of the hotel

2005-04-06T04:01:00.001-07:00

a loungeof the hotel
Originally uploaded by cklein.

Samples of the hotel

2005-04-06T04:01:00.000-07:00

samples of the hotel
Originally uploaded by cklein.

The room where I slept

2005-04-06T04:00:00.001-07:00

The room where I slept
Originally uploaded by cklein.

The hall

2005-04-06T04:00:00.000-07:00

The hall
Originally uploaded by cklein.

The "Galerie des Ambassadeurs"

2005-04-06T03:59:00.000-07:00

The "Galerie des Ambassadeurs"
Originally uploaded by cklein.

The new vision of luxury for "Les Hotels de Paris"

2005-03-31T13:10:00.000-08:00

A luxury room
Originally uploaded by cklein.

Paris, the capital of France, the capital of love!!In this website, you can see what is the luxury for french hotels....to recreate the Paris of 1930.I chose this site because I want to show you that luxury don't mean necessary with modern fournitures. Old things have also high values.
Visit and see what is the french luxury!!

The attractive services and offers in a luxury hotel

2005-03-24T02:09:00.000-08:00

In a three-, four- or five-star hotel, you can find a number of services like:
- a range of guided tours (several excursions)
- organization of meetings ans conferences with sometimes special prices
- organization of traditional wedding ceremonies (gala, marriage)
- therapy treatments
- "Travel Arranger" to make rooms reservations for everyone
- a "dedicated shopping consultant"who will guide you through a tailor-made shopping trip

You can find these services in two-star hotel exept the last three in grey. But you must keep on mind that these services are more elegant in a luxury hotel, refined than in a "normal" hotel.

Moreover, like any hotel, luxury hotels propose some competitive offers.
- the traditional ones: special package ("romantic package") ; book in advance ; one night free (for 3 nights for example).
- the specific luxury offers: ski and golf offers (that is a night with an access in a course of golf or on ski piste) and "occasion to remember" ("Enjoy a richly appointed one-bedroom suite complete with a fresh rose petal turndown, six chocolates covered strawberries, a bottle of champagne and breakfast in bed! That is a very luxury dream...

A paradoxal attention-catcher!!

2005-03-17T02:03:00.000-08:00

FIND LUXURY...
Get more luxury travel for less
with any of these money-saving programs.

I chose this slogan in order to show you the paradox of the luxury consumer's needs. In fact, they want to sleep in a luxury hotel with a cheap price. The customers of "the leading Hotels of the World" are normally rich, but they want apparently save their money in trips. That's crazy!!

Luxury hotels in Saint Petersburg: the growth

2005-03-12T00:44:00.000-08:00

I chose this article in order to see you how is the luxury market in a country considered as uncommunicative. This is why I chose an article of the Moscow Times, published in March 10, 2005.

There is an expansion on the Saint Petersburg four-star hotel market. For Dimitry Machiklin, who is the commercial director of a four-star hotel, this sector will be in demand and there is enough business.
In fact, during the high season, the city lacks hotels space. There are currently seven hotel listed at four-star level and three of this seven were built in the last three years.This type of hotels is owned by russian but as it is said, there is a potential in this market so new competitors want to break into it like the french company Accor who plans to build two four-star Novotels in the city. But all this new rivals should preserve the image of the city which is classic with an important part of history. Consequently they can't build hotels with modern appearances.

One side of the luxury marketing: luxury hotels

2005-03-11T02:01:00.000-08:00

Welcome to my first blog!!
My name is Caroline Klein. I come from France, near Strasbourg and I study in a business school in Le Havre.I have to create a blog about a specific marketing product. You will also read the marketing techniques of a private area, luxury hotels. I chose this subject because luxury fascinate me and hotels are the symbol of beautiful trips.
Have a nice reading!!

A short exemple of a four-star Hotel in Saint Petersburg: The Ambassador****

2005-03-11T01:55:00.000-08:00

The building is located on Ulita Rimskogo-Korsakova. It is composed of 256 rooms. The price of these rooms cost between 200$ for a standard room to 2000$ for a presidential suite during the high season. In order to promote the hotel, the direction has developed a "special tourist package". That means a visit to a museum, to a theater and a launch or a dinner in a restaurant.

The four star Ambassador Hotel
Originally uploaded by cklein.